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Weather Channel App Video Animated Text Effect

I just finished a video on using Adobe After Effects to re-create an animated text effect that I see every time I look at videos on my Weather Channel app on my iPhone.  I really like the effect and wanted to use for a project and it may help you too. It’s a simple “reveal animation” where a line appears written on the screen and then text appears above then below the line making for a quick and stylish way to use text to enhance what’s happening in the video.

This is a pretty simple effect to create in After Effects, and one that is both really useful and a good exercise to learn some basic concepts in the program such as keyframes, the track matte function and the trim paths parameter.

For those who’d like to watch the final part of the same project where I “reverse engineer” the animation effect, here’s that video:

 

 

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