For the creative professional, whether the entrepreneur, designer, craftsman or artist, working is all about making. When we go to work, we are going to make something useful, powerful, provoking, beautiful. Making and working… we’re morking.
Customer service reps, accountants and doctors don’t mork. They just work. And we need them working. Things don’t get serviced, paid or healed without them.
But it’s the morkers that are additive and create value. Making something from nothing. Morking turns an idea into a transmission, a thought into a painting or a hypothesis into a vaccination.
Solving the customer’s latest problem certainly pays a wage. But creating the customer’s new paradigm changes the world.